Among smokers receiving a 12-week-long mobile phone-based intervention encouraging them to quit, up to 6.5% of participants stopped smoking by the end of the study, according to a research article published this week in the open-access journal PLOS Medicine by Jinsong Tang of the Second Xiangya Hospital of Central South University in China, and colleagues. As noted by the authors, the so-called "Happy Quit" intervention could have far greater reach and higher feasibility than in-person treatments, so it has great potential to improve population health and should be considered for large-scale use in China.
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