Is there ever a truly good time for a colonoscopy? Even with the recommendation of a primary care physician, it's easy to procrastinate or simply forget to schedule an appointment with your friendly neighborhood endoscopist. That's why the Colorado Cancer Screening Program (CCSP) and partners have been exploring ways to remind patients—to prod them, if you will—in places that patients will notice. Namely via text and social media. Results of the initiative, called EndCancer, are published this week in the journal mHealth.
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